Privacy Policy

1. Introduction and Scope

This Privacy Policy applies to all personal data processed by bencharod ("we", "us", "our") through this website (bencharod.pro) and in the course of providing trademark, copyright, and IP monitoring services. It applies to clients, prospective clients, and general visitors alike.

We operate under the Personal Data Protection Act B.E. 2562 (PDPA) of Thailand, which governs how organisations collect, use, disclose, and store personal data. Where our services extend to clients in the European Union, the General Data Protection Regulation (GDPR) may also apply.

2. Data We Collect

2.1 Information You Provide

• Full name and contact details (email address, telephone number)
• Business or trading name, where relevant to your inquiry
• Nature of your IP matter or inquiry submitted through our contact form
• Correspondence and documents you choose to share with us

2.2 Data Collected Automatically

• IP address and approximate geographic location
• Browser type, operating system, and device identifiers
• Pages visited, time spent, and referring URLs
• Cookie identifiers (see Section 5 and our Cookie Policy)

2.3 Legal Basis for Processing

• Consent — for marketing communications and non-essential cookies
• Contractual necessity — to carry out work you have instructed us to perform
• Legitimate interests — for website security and improving our services
• Legal obligation — where Thai law requires us to retain certain records

3. How We Use Your Data

We use the personal information you provide for the following purposes:

• Responding to inquiries submitted through our contact form or by telephone
• Preparing and delivering the IP services you have engaged us to provide
• Sending relevant updates about your matter — such as filing deadlines or official correspondence
• Complying with reporting and record-keeping obligations under Thai law
• Improving the usability and content of our website using aggregated, anonymised analytics

We do not use your contact details for unsolicited marketing without your prior consent, and we do not sell or rent personal data to any third party for commercial purposes.

3.1 Data Retention

Client matter files are retained for a minimum of seven years following the close of each engagement, in accordance with professional standards and Thai regulatory requirements. Website analytics data is retained for no longer than 26 months. Inquiry records from users who do not become clients are retained for up to 12 months.

4. Data Protection Measures

We take reasonable technical and organisational steps to protect personal data against accidental loss, unauthorised access, and misuse. These include:

• Encrypted connections (TLS/HTTPS) for all data transmitted through this website
• Access controls limiting data access to authorised staff members only
• Regular review of our data handling practices and service providers
• Secure storage for physical documents containing sensitive client information

In the event of a personal data breach that is likely to affect your rights, we will notify you and the relevant supervisory authority within the timeframes required by applicable law.

5. Cookies

This website uses cookies — small text files stored on your device — to support basic site functionality and, with your consent, to understand how visitors use the site. Cookies we use fall into four categories:

• Essential cookies — required for the site to function; cannot be disabled
• Analytics cookies — help us understand visitor behaviour in aggregate
• Marketing cookies — support relevant advertising, where consented
• Preference cookies — remember settings you have chosen

You can review and manage your cookie preferences at any time on our Cookie Policy page.

6. Your Rights

Under the PDPA and, where applicable, the GDPR, you have the following rights in relation to your personal data:

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. If you believe your rights have not been respected, you may lodge a complaint with Thailand's Personal Data Protection Committee (PDPC) or another competent supervisory authority.

7. Third-Party Links

Our website may contain links to external resources, including the Department of Intellectual Property (DIP), the World Intellectual Property Organization (WIPO), and other reference materials. We are not responsible for the privacy practices of those sites, and encourage you to review their privacy notices independently.

8. Children's Privacy

Our services are directed at businesses and individuals aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If you believe we have inadvertently received information from a minor, please contact us and we will arrange for its prompt deletion.

9. Changes to This Policy

We may revise this policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the "Last updated" date at the top of this page. Continued use of the site after any revision indicates your acknowledgment of the updated policy.