Why bencharod
The Case for a Focused IP Practice
There are many ways to file a trademark in Thailand. Not all of them result in a registration that holds up when tested.
← Back to HomeAt a Glance
What Working With Us Involves
DIP-familiar practitioners
Search before every filing
Plain-language updates
Deadline tracking included
Quarterly brand watch reports
Scope agreed in writing
Practitioners Who Know the DIP Register Well
Filing a trademark application with Thailand's Department of Intellectual Property is not complicated in the abstract. In practice, the outcome depends heavily on how the specification is worded, which classes are selected, and whether a prior search has identified any conflicts that might lead to refusal or challenge. These are decisions that repay careful attention.
Our practitioners have handled trademark prosecution work in Thailand for many years. We know which types of specifications attract examiner scrutiny, how office actions from the DIP tend to be framed, and what responses are most likely to move a matter forward without unnecessary delay.
A Process That Keeps You Informed
Trademark registration in Thailand takes time — typically 18 to 24 months from filing to certificate, absent complications. Clients often lose sight of where their matter stands during that interval, particularly if communication from their adviser is infrequent or technical.
We treat communication as part of the service. After each significant development — filing, examination, publication, registration — you receive a short written note explaining what happened and what comes next. There are no surprises.
Straightforward Communication, No Unnecessary Complexity
IP advice does not need to be delivered in language that requires a legal dictionary. We write and speak in plain English so that you understand exactly what we have filed, what it covers, and what the risks are if a conflict arises.
We also tell you when a filing is unlikely to be cost-effective, when a monitoring service is more than you need at this stage, and when a conflict identified in a search does not present a genuine obstacle. Honest advice sometimes means a smaller instruction.
Transparent Fees for Defined Work
Our fees for standard services are fixed in advance. You know the cost of a trademark filing, a copyright consultation, or a monitoring setup before the work begins. There are no open-ended hourly arrangements for defined engagements.
Official DIP fees and any third-party search costs are disclosed at the same time, so the total you approve is the total you pay for that stage of work. If additional steps become necessary, we discuss the cost before proceeding.
Work That Holds When It Matters
The purpose of trademark registration is not the certificate itself — it is the legal standing that the certificate creates. A well-prepared application is harder to challenge, covers the right goods and services, and supports enforcement if a conflict arises.
We approach each filing with that end point in mind. The extra time we spend at the specification stage, and the search work we do before submitting an application, is aimed at producing a registration that does its job over the full 10-year term.
How We Differ
A Focused Practice vs. the Alternatives
| Consideration | Volume Filing Services | bencharod |
|---|---|---|
| Prior-mark search before filing | Sometimes, at extra cost | Included as standard |
| Specification tailored to your business | Template-based | Drafted individually |
| Named practitioner handling your file | Varies by volume | Always |
| Office action strategy discussions | May incur additional fees | Part of the engagement |
| Renewal and deadline calendar | Client responsibility | Maintained by us |
| Quarterly watch report | Rarely offered | Available as a standalone service |
Distinctive Features
What Sets This Practice Apart
Three Services, Done Well
We handle trademark prosecution, copyright advisory, and brand monitoring. That is the complete scope of our practice. We do not take on general commercial matters, litigation, or IP work outside these three areas. The constraint is deliberate — it is how we maintain depth.
We Decline Work That Does Not Suit Us
If we cannot handle a matter well — because it falls outside our practice areas, because the timeline does not allow for careful work, or because we have a conflict — we say so directly. We do not accept instructions we cannot fulfill properly, and we will refer you to a more suitable practitioner where possible.
Written Scope Before Any Work Begins
Before we start any engagement, you receive a written summary of what the work covers, what it does not cover, and what the fee is. Expanding the scope requires a new written agreement. This structure prevents the misunderstandings that arise when instructions are informal.
Thai Market, ASEAN Context
We are a Thailand practice. We work in and understand the Thai IP environment. For clients with broader regional needs, we can orient you on the differences between ASEAN national systems and, where appropriate, recommend practitioners in specific jurisdictions we trust.
Milestones
The Practice in Numbers
12+
Years of IP Practice in Thailand
340+
Trademark Applications Filed
45
Nice Classification Classes Covered
3
Focused Services — No Dilution
Lawyers Council of Thailand — registered practitioners
PDPA-compliant client data handling since 2022
Member, ASEAN IP Association Working Group (observer)
Next Step
A Short Conversation Is Enough to Start
Tell us briefly about your brand, what you have created, or what is concerning you, and we will tell you what is worth doing and at what stage.
Request a Consultation