Client Experiences
What Clients Say About Our Practice
A practice built on patient, precise work leaves a particular kind of impression. Here is what some of our clients have shared.
← Back to Home12+
Years in IP Practice
340+
Trademark Filings
4.8
Avg. Client Rating / 5
95%
Application Acceptance Rate
Client Testimonials
In Their Own Words
Pornthip Tansakul
Brand Manager, Silom · Bangkok
We came to bencharod after a previous filing had been refused because of a mark we hadn't found. They ran a thorough search before anything was submitted, found two prior registrations we would have missed, and advised us on how to adjust our specification to work around them. The application went through without an office action.
March 2025 · Trademark Prosecution
James Keeratisak
Co-founder, Software Studio · Phra Nakhon
The copyright advisory session was useful in a way I didn't expect. I came in thinking the main question was whether to record our software at the DIP. By the end of the session we had a clearer picture of what documentation we should keep, what our licensing terms should say, and what we'd need if we ever had to assert ownership. Practical and measured.
April 2025 · Copyright Advisory
Warangkana Phongsri
Operations Director · Chiang Mai
I set up the IP watch service when our brand started gaining visibility in the hospitality space. The quarterly reports are clear — each one tells me which new filings are worth noting and which are not. The response time when I have questions is good. I would have liked slightly more detail on the ones they flag as low concern, but overall the service does what it says it will.
February 2025 · IP Watch Service
Surasak Rattanawan
Managing Director, Fashion House · Bangkok
We needed to file in six classes across two brand names. bencharod handled the class selection carefully — they pushed back on two classes we had assumed we needed and explained why filing without genuine use in those categories could create a problem at renewal. That kind of candour is not always what you get from a legal adviser, and I appreciated it.
March 2025 · Trademark Prosecution
Nisa Boontham
Author & Publisher · Bangkok
I was about to sign a distribution agreement for my book series and wasn't sure what rights I was handing over. The copyright advisory session helped me understand what I owned, what I was licensing, and what to ask to have clarified in the contract before signing. The session was focused and affordable. I would have liked a written follow-up summary to have been included without asking, but it was provided promptly once I asked.
April 2025 · Copyright Advisory
Thomas Leroux
Creative Director, Design Agency · Sathorn
As a foreign business owner in Bangkok, I needed someone who could explain Thai IP law clearly and without assuming I knew the background. The team at bencharod did exactly that. They handled a trademark application for our studio name, kept me updated at each stage in plain English, and flagged a competing application during the opposition window that I would otherwise have missed entirely. The outcome was a negotiated coexistence arrangement rather than a dispute.
January 2025 · Trademark Prosecution
Case Studies
A Closer Look at Three Matters
Case Study 01 — Trademark Prosecution
A Refused Application Rerouted to Registration
Challenge
A Bangkok-based beverage brand had filed a trademark application through a general administrative service. The DIP issued a refusal citing a registered mark in the same class with a similar phonetic profile. The client came to us after receiving the refusal notice, with 60 days remaining to respond.
Approach
We reviewed the cited mark and the client's mark side by side, assessed the strength of the objection, and identified three grounds on which a response could be based: distinctiveness of the visual element, differences in the specification, and evidence of concurrent use without confusion in the market. A response was drafted and submitted within three weeks of instruction.
Outcome
The DIP accepted the response and allowed the application to proceed. The mark was published without further objection and registered 14 months after the response was filed. The client has since instructed us to set up a watch service to protect the mark going forward.
"I didn't think there was a viable path after the refusal. bencharod found one and pursued it without any drama."
Case Study 02 — IP Watch
An Opposition Filed Before a Conflicting Mark Was Registered
Challenge
A client in the wellness sector had registered their brand mark in Thailand two years earlier. They had no monitoring in place. A quarterly report from our watch service flagged a new filing in the same class, with a device element visually similar to our client's registered mark.
Approach
We notified the client within five days of the quarterly report's preparation. We explained the opposition window, the strength of the visual similarity argument, and the evidence that would support an opposition. The client authorised us to file an opposition with four weeks remaining in the window.
Outcome
The applicant did not contest the opposition and allowed their application to lapse. The client retained an uncontested registered mark in the relevant class. The cost of the watch service and opposition handling was substantially lower than what a post-registration challenge would have required.
"The quarterly report paid for itself many times over. I would not have known about that filing until it was too late to do anything easily."
Case Study 03 — Copyright Advisory
Preparing an Audiovisual Library for Regional Licensing
Challenge
An independent production studio was preparing to license a library of 40 short documentary films to a regional streaming platform. The contract offered by the platform was broad and the studio was uncertain about what rights they were handing over and whether their ownership of the underlying works was documented clearly enough to enforce it.
Approach
We reviewed a sample of the works and the proposed licensing contract, identified three areas where the studio's ownership documentation was weaker than it should be, and recommended specific amendments to the contract that would limit the scope of the grant without making the deal unattractive to the licensee. We also advised on which titles would benefit from DIP recordation given their commercial value.
Outcome
The platform accepted the amended contract without significant negotiation. The studio entered the licensing arrangement with a clearer record of ownership for 12 of the 40 titles and improved documentation practices for all future productions.
"We thought we just needed someone to review the contract. The advisory session revealed gaps in our own documentation we hadn't noticed. A useful, if slightly uncomfortable, discovery."
Reach Us
Contact bencharod
Telephone
+66 2 376 4192Address
198 Charoen Krung Road, Bang Rak
Bangkok 10500, Thailand
Office Hours
Monday – Friday: 9:00 – 17:30
Saturday: 9:00 – 12:00 (by appointment)
Professional Credentials
- Registered practitioners — Lawyers Council of Thailand
- PDPA-compliant data handling, implemented 2022
- ASEAN IP Association Working Group — observer member
- Practitioners with active DIP filing credentials
- Thai/English bilingual practice — no translator required
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